Visibility isn't about being everywhere. It's about being found when it matters.

In this session, you'll learn how to align your online presence with how ideal clients actually search for you, both through traditional search engines and emerging AI-powered search platforms that are reshaping how people discover businesses like yours.

We'll walk through what makes design businesses visible (or invisible) online, how search behavior is evolving, and what strategic updates can help the right people find you when they're ready to hire.

You'll gain:

• Clarity on the difference between SEO and AEO (and why both matter in 2026 and beyond)

• Understanding of what search engines and AI platforms look for when recommending designers

• A visibility audit framework to identify where you're losing potential clients

• Knowledge of the key factors that impact your findability

• Insight into how local vs. national search strategy differs

• Direction on aligning your content, website, and online presence with how ideal clients search